"Lexington, KY - Consumers have ever-heightening expectations of personalization and inclusion. Businesses that don't recognize and market to these expectations are not only risking lost revenue, but also creating a poor public image. Have the World Equestrian Games (WEG) inbound marketing efforts bridged enough of the rift between skeptical locals and the notoriously exclusive equine sporting world to get the community support needed for lasting economic benefits to the area and the necessary sponsorships for the event itself?"